Resume - Vice President, Product Management, Strategy, Marketing

CAREER HIGHLIGHTS - KAL DEUTSCH

EMPLOYMENT HISTORY

CineGoGo, Inc. (CineGoGo.com), San Francisco, CA - 2008–Present
Co-Founder

  • Developed an innovative and disruptive SaaS solution designed to democratize the business of theatrical distribution by allowing any public venue equipped with a digital projector and a broadband connection to become a big-screen movie house and monetize top festival films.

SweatAngels (SweatAngels.com), Belmont, CA - 2007–Present
Startup Advisor

  • Served as a business strategy and marketing consultant to early- to mid-stage startups, including FusionOps, a procurement automation SaaS company, Roost.com, a real estate search portal, ForeclosureRadar, a real estate foreclosure search company, IglooReview.com, a home improvement social networking site, AmIGreenOrNot.com, a green social networking site, and Access Institute, a San Francisco non-profit.

TotalMove, Inc. (TotalMove.com), San Francisco, CA - 2004–2007
Vice President of Product Management & Internet Marketing

  • Managed design and development of company websites, and intelligent lead generation, validation, scoring, and incubation system, increasing quality of leads by 40%.
  • Managed design, development, and launch of call center CRM and geography-based lead distribution and management system, serving leads to real estate service providers.
  • Oversaw search engine marketing (SEM) and search engine optimization (SEO) of websites, with annual marketing budget of $1MM.  Reduced cost per lead by 68%.

Innovative Internet (iiSBS.com), San Francisco, CA - 2002–2004
Vice President of Marketing

  • Provided web development, business strategy and e-marketing consulting solutions to small businesses, developing interactive web functionality and tools, including e-commerce enabled storefronts and online inventory management systems.
  • Managed the launch of TVvillage.com, a video portal, MountainWinery.com wine club and dining reservation system, and KlinkerBrickWinery.com, a search engine optimized (SEO) website.

HomeGain, Inc. (HomeGain.com), Emeryville, CA - 1999–2001
Vice President, Product Strategy

  • Reporting to CEO, led product management and web production staff of 14 in developing online real estate tools: anonymous agent matching tool, home valuation calculator and home-for-sale listings, with $1.4MM annual operating budget.
  • Managed outbound telephone sales and service staff of 10.  Developed personalized messaging and tracking program, increasing sales conversion rate by 35%.
  • Managed company-wide cross-functional team to design, develop and launch Home Search Express, providing consumers access to Realtors’ homes-for-sale databases. 
  • Managed development and launch of Home Sale Maximizer, an interactive tool allowing home-sellers to identify and quantify financial benefits from pre-sale home improvements. Received national print and television media exposure, including USA Today, Time Magazine and CNN.  Achieved 180% ROI with advertising sponsorship sales.

 Visa USA, Foster City, CA - 1998–1999
Vice President, Consumer Credit Products

  • Oversaw $5MM product management budget for Classic, Gold, Platinum and Signature cards.
  • Partnered with national lender to develop home equity credit card program.  Product had 30% improvement in portfolio profitability, with credit loss declines and higher ROA.

Director, Strategic Initiatives Group

  • Developed strategy and financial business cases for new payment solutions: smart cards, electronic cash, point-of-sale check authorization, gift cards, and wireless payments.
  • Designed and managed implementation of life-cycle product development and review process and business case analytical model.

 Wells Fargo Bank, San Francisco, CA - 1989–1997
Vice President / Division Finance and Strategy Manager, In-Store Banking Division

  • Managed planning, forecasting, and control of $130MM annual budget.
  • Developed strategic plan for out-of-state banking expansion. Evaluated market share growth and account acquisition in key markets. Negotiated with partners across US.
  • Developed and managed incentive compensation program for 900 person sales force.

Assistant Vice President, Business Planning and Analysis, Direct Distribution Group

  • Developed business cases and plans for electronic "virtual bank": online banking, ATM technologies, bill payment and telephone banking, Mondex e-cash, smart card system.
  • Managed eight analysts responsible for capacity planning of call center staff and telecom infrastructure. Designed and implemented staffing optimization model, with $1MM savings/year.

Financial Analyst, Management Sciences Department

  • Performed complex financial analysis on banking products: $900MM mortgage portfolio, fixed rate options, interest rate caps and floors, stock option plans, and investments.

Price Waterhouse, San Francisco, CA - 1988–1989
Researcher/Analyst, Litigation Consulting Group

  • Performed legal and financial research and analysis in cases involving breach of contract, bankruptcy, copyright infringement, business interruption, and antitrust. 

EDUCATION

University of California at Berkeley

  • Walter A. Haas School of Business, Masters of Business Administration
  • Editor-in-Chief of Cal Business Weekly, newspaper serving Berkeley business school community

University of California at San Diego

  • Bachelor of Arts in Management Science

ADDITIONAL

  • Languages: German and Spanish.
  • Independent filmmaker and video producer.  Wrote, directed and produced Sundance-nominated film short, "Behind the Startup: IceVan.Com", the most downloaded short at festival.
  • Produced TVvillage Indie Spotlight, television show featuring independent filmmakers’ film shorts.
  • Graduate of Hollywood Film Institute independent filmmaker program.